Monday, November 3, 2008

How to boost sales even with a slashed marketing budget

Is your marketing budget cut?

If so, you’re not alone.

Marketing and ad budgets have been cut everywhere.
But that doesn’t mean you sit still. There are plenty of things
you can do get results for very little money; and a lot of things are free.
Let’s look at the freebies:

First off, make sure your company comes up higher in the search
engines. Here are a few things you can do at no cost:

- Write articles and submit them to and other
article sites. Search engines like sites they consider experts in their field.
Articles are one way to show your expertise.

- Create a Site Map for Google. It will help them find you. Google suggests it. Why ignore it?

- Create a blog and get other people to link to it - backlinks. Search engines like sites that other sites think are relevant.

- Comment in other peoples blogs that are in your industry. And make the
comments meaningful. Don’t just copy and paste.

- Subscribe to Google Alerts. You can receive an email every day about
what’s going on with the keywords that affect you or are related to your
industry. It will also give you a list of blogs for your keywords.

- Reuse your content in your blog. It’s a little known strategy but used in
the correct way can bring results.

To get a innovative list of other ideas and talk to an award-winning,
persuasive copywriter, visit

Keep the faith,

Louie Bernstein

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